1. Domain Strength
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Age: Registered October 1996 → massive trust factor, rare longevity.
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Exact match: “Auto Body” is the exact, global industry term.
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Broad scope: Not tied to a city/brand → works for networks, suppliers, insurers, media.
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Clean history: No penalties / spam risk makes it more attractive.
This combination puts it into the premium automotive keyword category.
2. Comparable Sales (public data)
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AutoParts.com → reportedly mid–7 figures (very top-tier, but sets a ceiling).
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BodyShop.com → est. $150k–$250k range (exact-match, smaller scope).
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Mechanic.com → mid–6 figures (strong keyword).
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TireWorld.com → est. $50k–$100k range.
Given that AutoBodyWorld.com is broader than a single service, but not as universal as AutoParts.com, it sits in the low-to-mid 6 figure sweet spot.
3. Pricing Strategy
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Retail Ask (BIN): $75,000 – $125,000
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This signals premium value, aligns with comps, but leaves room for negotiation.
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Floor / Walk-away: $40,000 – $50,000
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Below this, better to hold and monetize.
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Negotiation tactic: Start higher (6-figure ask), but be flexible with serious end-users (collision networks, B2B suppliers, insurers).
4. Where to List
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Afternic / Dan.com → easy syndication, fast transfers.
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Sedo → strong for international buyers.
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BrandBucket / Squadhelp Premium (if approved) → good for inbound leads.
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Point DNS → to a clean “for sale” lander with inquiry form + Escrow.com option.
5. Sales Velocity Tips
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Add “1996 reg date” & “Clean history” prominently.
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Target outbound:
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National collision networks (Caliber Collision, Gerber, Service King).
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OEM parts suppliers.
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Insurance giants building consumer portals.
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Global marketplaces (Alibaba auto parts category, etc.).
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✅ My suggested BIN listing: $99,000
✅ Floor you should keep in mind: $40,000–$50,000
That way, you’re not scaring off qualified buyers, but you’re also not underselling a truly premium asset.
Here are several directions you could take it: